Building your own brand...
Wikipedia defines a "brand" as the identity of a specific product, service, or business[1][page needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The wordbrand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
There are different forms of branding. Quick examples are:
Brand Awarenesss, Brand Promise, Global Brand, as well as Ambient Brand, Brand Identity, Visual Brand & Brand Parity
Build your own brand Season 1 Episode 1: Introduction
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